What is the First Answer MCP?
The First Answer MCP server enables AI assistants like Claude, Cursor, and other MCP-compatible clients to query your First Answer data directly. Instead of switching between tools, you can ask your AI assistant questions about your brand’s AI visibility and get answers powered by real data. With the MCP server, your AI assistant can:- Query brand visibility across ChatGPT, Perplexity, Gemini, Google AI Mode, Bing Copilot, and Grok
- Analyze citation sources that AI models reference in their responses
- Track competitors and compare visibility across AI platforms
- Explore monitored prompts and their responses over time
- Access dashboard metrics for quick brand overviews
Getting Started
In Claude, you connect by signing in with your First Answer account. No API key needed. Other MCP clients (Cursor, Claude Code, scripts) authenticate with an API key instead.1
Connect your MCP client
Choose your preferred AI assistant and follow the setup instructions below.
Setting up a client other than Claude? Create an API key in your account settings first and copy it immediately, it won’t be shown again. Treat it like a password: never expose it in client-side code or public repositories.
Claude (Desktop and Web)
Claude (Desktop and Web)
- Open Settings → Connectors in Claude.
-
Look for First Answer in the connectors directory. If it isn’t listed, click Add custom connector and fill in:
- Click Connect. Claude opens the First Answer sign-in page in your browser.
- Sign in with your First Answer email and password, then click Allow on the consent screen.
Cursor
Cursor
Add the following to your
.cursor/mcp.json file:Claude Code
Claude Code
Run the following command in your terminal:Verify the connection:
Claude Desktop (config file)
Claude Desktop (config file)
Prefer editing JSON directly instead of the Connectors UI above? Add the following to your Claude Desktop configuration file.macOS:
~/Library/Application Support/Claude/claude_desktop_config.jsonWindows: %APPDATA%\Claude\claude_desktop_config.jsonOther MCP clients
Other MCP clients
Use the following remote server URL with your MCP client:Include the Refer to your MCP client’s documentation for specific configuration instructions.
Authorization header with your API key:2
Start using it
Once connected, try asking your AI assistant questions like:
- “What is my brand’s visibility score this month?”
- “Which AI models mention my brand the most?”
- “What are the top cited sources for my monitored prompts?”
- “How does my brand compare to competitors on Perplexity?”
- “Show me the prompts where my brand is not being mentioned.”
- “Generate a full weekly report for
BRAND NAMEfrom 2026-03-20 to 2026-03-27, including the overall dashboard, ranking vs competitors, top 5 best and worst prompts, performance by AI model (ChatGPT, Gemini, Perplexity), and the main cited sources.” - “Which prompts had the most and fewest mentions of my brand last week?”
- “Compare
BRAND NAMEvisibility on ChatGPT vs Gemini vs Perplexity over the last week.”